By Cade Webb
Social media is a large part of people’s lives, especially in this generation. In a study by the Pew Research Center, 92 percent of teens with a smartphone classify as going online “almost daily.” In a world where we spend our days liking, tweeting, following, sharing, and discovering what’s trending, the time has come for The Campus Ledger to make social media a priority for the upcoming fall and spring semesters.
Social media in journalism is a great way for a publication to reach an audience in a personal, less formal way. It also allows readers to pose questions, share articles and communicate with a publication in a way that would have been nearly impossible before its emergence in journalism. Social media creates a virtual two-way street between the author and the reader, which allows The Ledger to become a more personal publication.
The Ledger has already begun its transition into a primarily online news outlet, and with that, our social media pages will become more active and more reader-friendly.Following The Ledger on Twitter and liking us on Facebook not only keeps our readers engaged in campus news, but also gives readers a chance to win prizes in photo contests and caption contests. The Ledger also puts a spotlight on students and programs readers may have never known about previously, all of which will be shared on Twitter and Facebook.
See something on campus that strikes you as funny, cool, interesting, or just plain weird? Snap a photo and tag @CampusLedger on Twitter with #JCCCLIFE, follow our Twitter page and be entered for your chance to win various prizes. The best post of the week will be selected.
The fall semester is just days away, and our staff at The Ledger is thrilled to be giving students a new way to get their #JCCC news. The Ledger’s Facebook and Twitter pages can be found at http://www.facebook.com/campusledger and https://twitter.com/campusledger.