Marketing professionals provide students insight into industry


by Zach Nemechek

Staff Reporter

Students have the opportunity to hear from strategic communication professionals as they share tips for students heading into the field and provide real world experiences of their time in the industry this Tuesday.

The event is the People in Promotion panel, held in the Craig Community Auditorium (GEB 233) at 11 a.m., and is hosted by the Journalism and Media Communications department.

The event features professionals working in advertising, public relations, marketing and strategic communications about what it is like to work in their respective fields. Speakers include Kathryn Lorenzen, a recruiter and career coach at Landajob Marketing and Creative Talent; Patrick Padley, the senior social media strategist at DEG; Shawn Poloniak, president at Blacktop Inc.; and George Weyrauch, president at ROCK Creative Group.

Gretchen Thum, sponsor of the event and journalism/media communications professor, says the goal of the event is to give students real-life exposure to the field as they work to determine what type of career they want in life.

“Students always tell me how difficult it is to figure out what they want to major in, and ultimately what they want to do as a career. I make it a priority to make sure students have the opportunity to meet PR and advertising practitioners and hear what their day-to-day jobs are like,” said event sponsor and professor Gretchen Thum. ”It’s never too early to start networking. People in Promotion will provide that opportunity, bringing professionals to campus who are excited to meet JCCC students.”

Students are encouraged to ask questions at the panel, which concludes at 12:15 p.m. For more information, contact Gretchen Thum at


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