InFocus: Picking new team colors

How mascot change would affect athletics By Ben Markley Whether they’re brown-and-gold Kansans, maroon-and-gold Cavaliers or teal-and-yellow Bisons, arguably nobody is more affected by the school’s current rebranding process than student athletes. Jim Dice, health, physical education, and recreation facility and clinic coordinator, said he understood the Bison to be a proposition and nothing more….

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Staff Editorial: Rebranding wrong way to boost college reputation

The college has taken upon itself to spend a small fortune paying a marketing company to redesign our logo, colors and mascot. This is an attempt to attract more prospective students, as enrollment has declined. The numbers for spring enrollment headcount on the first day of classes were down 5.9%, according to Dennis Day, vice…

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Proposed new mascot, logo, colors have little to do with rebranding goal

College community responds to Bison with resounding ‘Meh’ By Rachel Kimbrough The college just forked more than $120,000 over to Bernstein-Rein Advertising (B-R) for a rebranding project, as detailed in the center spread of this issue. What B-R came up with as a recommendation for the new mascot is the JCCC Bison. See pages eight…

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