Marketing at JCCC

Lia Davidson

Here at JCCC, marketing students didn’t have a formal way to know what was upcoming in the department. Everything was handled by word of mouth and the occasional email. By creating a JCCC Marketing Instagram account, students now have a place where they can go not only to learn what’s going on but also meet professors and other staff members to help form a community. By creating this account, the overall intention is that it will become a safe place for students to share their projects and find common ties with one another. JCCC supports community as one of its strongest values and by implicating that value in this account’s audience, we are growing our college community. This project began by researching Instagram and how it’s features work. Understanding trends, algorithms, and tools involved all allowed for a stronger platform. By combining the understanding of algorithm and the “bucket” technique, the account had a strong start. The “bucket” technique is a way of working with topics to create a pattern that relates to the message of the brand. By focusing in on the way the target audience receives the “buckets”, modification happens within the form of content. Social media is ever-changing and it’s important to recognize that content must change with it. The conclusions that are anticipated surround having more interactions from students and the production of more user-generated content.

1 thought on “Marketing at JCCC

  1. I greatly appreciate how you discuss your methodology here. It’s eye-opening in terms of the possibilities of more effective use of social media. I will carry this with me into other work I do.

    Thank you,

    Danny

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