On page 14 of volume 34 issue 10 of the Campus Ledger there is a small blurb by Ann Williams in the bottom left corner about rebranding. My first problem with it was, as a journalist, why are there exclamation marks? Why? There were two in a small blurb. I’m amazed the writer could even fit two in the story. This is the problem with journalism today. The writer couldn’t make the distinction between a professional setting and social media. I realize journalism is falling off, but please hold your staff to some sort of standard.
The second problem I have with the story was the story itself. The writer griped about rebranding the school during the tough economic times. I don’t think the writer did an ounce of research to come to her misguided conclusions. If she had, she would have found out that rebranding is a common occurrence, even when money is tight, because a rebranding, done correctly, will create revenue and pay for itself. The article was half-baked. It was merely a writer trying to fill space. If you’re going to publish someone, hold them to a professional standard of some sort.
Editor’s note: The piece to which Cape is referring is a letter to the editor from adjunct professor Ann Williams. As stated in the masthead and in accordance with journalistic standards, the Ledger does not alter letters to the editor before they are printed.